ARMY MARKETING: The Army Has Taken Recent Actions That Could Improve Program Oversight, Effectiveness, and Workforce Practices

The Army requested nearly $335 million for fiscal year 2020 for marketing and advertising activities intended to help recruitment.

In two reports in 2018, the Army Audit Agency found that the Army’s national-level marketing and advertising organization did not fully 1) evaluate the performance of the advertising agency it had hired, or 2) track the effectiveness of its marketing and advertising activities.

We found that the Army is taking or has taken steps to address these issues, including recently reorganizing its entire marketing and advertising program.

ARMY MARKETING The Army Has Taken Recent Actions That Could Improve Program Oversight, Effectiveness, and Workforce Practices
Source: GAO

U.S. Federal Government Mass Media Market Forecast
Source: Market Research Media