London Symphony Orchestra, Teatro alla Scala, Bolshoi Theater, Bayerische Staatsoper, Staatsoper Unter den Linden, Elbphilharmonie, Polish national opera, Munich Philharmonics and BMW. For several years, BMW has collaborated with world-renowned orchestras in the creation of formats such as “BMW Opera Next” and “BMW Classics” which offer completely innovative musical experiences. Millions of visitors attended free concerts in the most famous squares of different selected cities and on online platforms.
Audience of 42.000 people at “State Opera for All” 2014 © BMW AG
Vehicle electrification opens up completely new possibilities for a mix of sound, music and mobility. In 2019, BMW collaborated with internationally acclaimed soundtrack composer Hans Zimmer , winner of the Academy Award, to compose the sounds and sound signals of the BMW Vision M NEXT.
The music is extremely emotional and creates unforgettable moments. What is the hidden potential in this universal language? The development of new sounds represents an incredible opportunity.
BMW intends to involve the orchestras in an experience of sound exploration that will define the sounds of the future and its international music partners are enthusiastic about the prospects of this initiative.
SOURCE BMW Group