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ARMY MARKETING

ARMY MARKETING: The Army Has Taken Recent Actions That Could Improve Program Oversight, Effectiveness, and Workforce Practices

November 18, 2019 By Press Release Distribution Network Leave a Comment

The Army requested nearly $335 million for fiscal year 2020 for marketing and advertising activities intended to help recruitment. In two reports in 2018, the Army Audit Agency found that the Army’s national-level marketing and advertising organization did not fully 1) evaluate the performance of the advertising agency it had hired, or 2) track the effectiveness of its … [Read more...] about ARMY MARKETING: The Army Has Taken Recent Actions That Could Improve Program Oversight, Effectiveness, and Workforce Practices

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