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Press Release Does Not Have To Be Boring

We don’t have strict requirements for press/media release format, only these basic recommendations:
– Press/media release should be informative and newsworthy;
– Press/media release should send a clear message;
– Press/media release should not be overly advertising;
– Press/media release better to be short than boring. If you can deliver your message Twitter style – in one phrase and a picture – just do it.

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