Press Release Does Not Have To Be Boring
Posting a press release after it has been distributed to media outlets can serve several purposes. First, it can help to ensure that the information in the press release is available to anyone who may be interested in it, regardless of whether they received the initial distribution. This can be particularly important for news organizations or individuals who may have missed the initial distribution or for those who are looking for more information about a particular topic.
Second, posting a press release on a website or other online platform can help to increase the visibility and reach of the information contained in the press release. This can help to generate additional media coverage and public interest in the topic, potentially leading to increased awareness and engagement with the information.
Finally, posting a press release can also serve as a way to archive and preserve the information contained in the release for future reference. This can be particularly useful for organizations that want to maintain a record of their press releases and the information they contain.
We don’t have strict requirements for press/media release format, only these basic recommendations:
– Press/media release should be informative and newsworthy;
– Press/media release should send a clear message;
– Press/media release should not be overly advertising;
– Press/media release better to be short than boring. If you can deliver your message Twitter style – in one phrase and a picture – just do it.
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