Understanding the dos and don’ts of writing press releases is essential for ensuring that your news is accurately and effectively communicated to journalists and other media professionals. Here are some important dos and don’ts to keep in mind:
Do focus on the most newsworthy angle: Focus on the most interesting or important aspect of your news that will grab journalists’ attention and make them want to read more.
Do use simple, clear language: Use plain language that is easy to understand, avoiding technical jargon or complex language that may confuse or turn off journalists.
Do use quotes to add depth and perspective: Including quotes from key stakeholders or experts can help add depth and perspective to your press release.
Do provide context and background information: Help journalists understand the significance of your news by providing context and background information, including information about your organization, industry trends, or other relevant information.
Do use short sentences and paragraphs: Short sentences and paragraphs make your press release easier to read and understand.
Do proofread carefully: Take the time to edit and proofread your press release carefully for errors or typos.
Don’t use overly promotional language: Avoid using overly promotional language that may make your press release feel like an advertisement.
Don’t bury the lead: Make sure to lead with the most important information, and keep your press release focused on the key message you want to convey.
Don’t use industry jargon or acronyms: Avoid using industry jargon or acronyms that may be unfamiliar to journalists.
Don’t forget to include contact information: Make sure to include contact information for a media representative who can provide further information or arrange interviews.
Don’t forget to follow up: Following up with journalists can help to ensure that your news is covered and can provide additional opportunities for interviews or coverage.
By following these dos and don’ts, you can write press releases that are accurate, effective, and engaging, helping to ensure that your news is effectively communicated to journalists and other media professionals.