A boilerplate is a standard paragraph at the end of a press release that provides background information about your organization. An effective boilerplate can help to establish credibility and authority, while an effective “About Us” section can provide additional information about your organization and help journalists understand why your news is significant. Here are some tips for writing effective boilerplates and About Us sections for press releases:
Boilerplates:
Keep it brief: Your boilerplate should be no more than 2-3 sentences long.
Highlight your key achievements: Use your boilerplate to highlight your key achievements and milestones.
Focus on your unique value proposition: Use your boilerplate to emphasize what sets your organization apart from others in your industry.
Include relevant information: Include information about your organization’s size, location, and any notable partnerships or collaborations.
Avoid buzzwords: Avoid using buzzwords or cliches that may make your boilerplate feel generic or uninteresting.
About Us sections:
Use a narrative style: Use a narrative style to tell the story of your organization, focusing on your mission and core values.
Highlight your unique selling proposition: Use your About Us section to highlight what sets your organization apart from others in your industry.
Provide context: Provide context about your organization’s history and evolution, and explain how your current news fits into this broader context.
Include relevant information: Include information about your organization’s size, location, and any notable partnerships or collaborations.
Use multimedia: Consider using multimedia, such as images or videos, to help bring your organization to life.
By following these tips, you can write effective boilerplates and About Us sections for press releases that help to establish credibility and authority, provide context and background information, and help journalists understand why your news is significant.