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    • Template for press/media release
    • How to structure your press release for maximum impact
    • Crafting effective headlines and leads to capture journalists’ attention
    • Understanding the dos and don’ts of writing press releases
    • Tips for writing clear, concise, and informative press releases
    • The importance of understanding your audience before writing a press release
    • Best practices for incorporating quotes and statistics in your press release
    • Writing effective boilerplates and about us sections for press releases
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    • Measuring the success of your press release and tracking media coverage
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Press Release

Coronavirus (COVID-19) Update: FDA Continues to Facilitate Access to Crucial Medical Products, Including Ventilators

March 22, 2020 By admin Leave a Comment

Today, the U.S. Food and Drug Administration took significant action to help increase the availability of ventilators and accessories, as well as other respiratory devices, during the COVID-19 pandemic to support patients with respiratory failure or difficulty breathing. "The FDA's new actions will mean America can make more ventilators during this crisis," said Health and … [Read more...] about Coronavirus (COVID-19) Update: FDA Continues to Facilitate Access to Crucial Medical Products, Including Ventilators

Coronavirus (COVID-19) Update: FDA Issues first Emergency Use Authorization for Point of Care Diagnostic

March 21, 2020 By admin Leave a Comment

Today, the U.S. Food and Drug Administration issued the first emergency use authorization for a point-of-care COVID-19 diagnostic for the Cepheid Xpert Xpress SARS-CoV-2 test. "The test we're authorizing today will be able to provide Americans with results within hours, rather than days like the existing tests, and the company plans to roll it out by March 30, which is an … [Read more...] about Coronavirus (COVID-19) Update: FDA Issues first Emergency Use Authorization for Point of Care Diagnostic

The RV Industry Donates Vehicles to Assist Coronavirus Response

March 20, 2020 By admin Leave a Comment

As the country’s healthcare system grapples with surge capacity amidst the coronavirus outbreak, recreation vehicle manufacturers have offered to donate RVs to help hospital and other providers combat the growing pandemic. In a letter to Vice President Mike Pence, who leads the Coronavirus Task Force, the industry group for RV makers said they planned to donate RVs for use in … [Read more...] about The RV Industry Donates Vehicles to Assist Coronavirus Response

Coronavirus (COVID-19) Update: FDA Continues to Facilitate Development of Treatments

March 19, 2020 By admin Leave a Comment

The U.S. Food and Drug Administration continues to play a critical role in the multifaceted all-of-government response to the COVID-19 pandemic, which includes, among other things, facilitating medical countermeasures to treat and prevent the disease, and surveilling the medical product and food supply chains for potential shortages or disruptions and helping to mitigate such … [Read more...] about Coronavirus (COVID-19) Update: FDA Continues to Facilitate Development of Treatments

AIDS Healthcare Foundation Offers Emergency Facility for COVID-19 Patients; Applauds Gov. Newsom’s Crisis Response

March 15, 2020 By admin Leave a Comment

Following a statewide call to action by CA Governor Gavin Newsom, AIDS Healthcare Foundation is offering a 74-room motel that it has recently purchased, but not yet leased out as homeless housing, to federal, state, or local officials to temporarily house coronavirus patients Following a statewide call to action by Governor Newsom, AIDS Healthcare Foundation (AHF) is offering … [Read more...] about AIDS Healthcare Foundation Offers Emergency Facility for COVID-19 Patients; Applauds Gov. Newsom’s Crisis Response

Carnegie Mellon Silicon Valley Moves All Courses Online Until Further Notice

March 9, 2020 By admin Leave a Comment

Carnegie Mellon University Silicon Valley (CMU-SV) is moving to remote teaching until further notice in response to increasing cases of the coronavirus (COVID-19) in the County of Santa Clara, California. CMU's Silicon Valley location is currently on spring break, and remote teaching will begin on Monday, March 16. CMU-SV will continue ongoing operations and will allow … [Read more...] about Carnegie Mellon Silicon Valley Moves All Courses Online Until Further Notice

New Research Finds Influencer Marketing Considered Critical in Evolving PR Role

February 27, 2020 By admin Leave a Comment

NEW YORK - The changing scope of the public relations industry means PR pros have new tactics and tools at their disposal on an ongoing basis. Influencer marketing is a fast- growing industry worth up to $10 billion in 2020, and is considered a PR offering around the world, particularly in North America, with 87 percent of marcomms professionals in the U.S. and Canada … [Read more...] about New Research Finds Influencer Marketing Considered Critical in Evolving PR Role

Wake Up World – Get Tested Today for Coronavirus COVID-19

February 26, 2020 By admin Leave a Comment

Rapid Dx encourages all local communities globally to have their diagnostic clinics test immediately for COVID-19 to contain the spread into the general population. Rapid Dx for Life is currently selling the CE-IVD Logix Smart™ Coronavirus Disease COVID-19 qPCR detection kit to diagnostic labs, hospitals, governments, and companies in areas that accept a CE marking as valid … [Read more...] about Wake Up World – Get Tested Today for Coronavirus COVID-19

Delaware Details Preparations for Potential Spread of Coronavirus Disease (COVID-19)

February 26, 2020 By admin Leave a Comment

The Delaware Division of Public Health (DPH) is actively taking steps to prepare for community spread of the coronavirus disease known as COVID-19, as well as providing information to Delawareans about the actions they can take now to make preparations. To date, no one in Delaware has tested positive for COVID-19. “While the CDC’s comments this week indicate heightened … [Read more...] about Delaware Details Preparations for Potential Spread of Coronavirus Disease (COVID-19)

Woot! Is Offering Such Crazy Good Deals That We Need To Issue A Press Release

February 24, 2020 By admin Leave a Comment

Woot!, the site known for serving up ridiculously good deals with a huge side of shenanigans, is celebrating Amazon Prime members the only way it knows how: MASSIVE DEALS AND EXTRA SHENANIGANS! Right about now you're scratching your head, wondering how Woot!'s deals and shenanigans could get any better than they already are. We get it. You're used to our monkey business and … [Read more...] about Woot! Is Offering Such Crazy Good Deals That We Need To Issue A Press Release

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