NEW YORK - The changing scope of the public relations industry means PR pros have new tactics and tools at their disposal on an ongoing basis. Influencer marketing is a fast- growing industry worth up to $10 billion in 2020, and is considered a PR offering around the world, particularly in North America, with 87 percent of marcomms professionals in the U.S. and Canada … [Read more...] about New Research Finds Influencer Marketing Considered Critical in Evolving PR Role