How are key trends shaping #marketing and #publicrelations? More and more, marketing and public relations is about testing products and tactics, quickly measuring results, and adjusting accordingly. https://t.co/UDeldP85XP pic.twitter.com/aqN3Y9xArz— Boston Consulting Group (@BCG) June 27, 2022 … [Read more...] about How are key trends shaping marketing and public relations?
NEW YORK - The changing scope of the public relations industry means PR pros have new tactics and tools at their disposal on an ongoing basis. Influencer marketing is a fast- growing industry worth up to $10 billion in 2020, and is considered a PR offering around the world, particularly in North America, with 87 percent of marcomms professionals in the U.S. and Canada … [Read more...] about New Research Finds Influencer Marketing Considered Critical in Evolving PR Role