• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Press Media Release

press release distribution

  • Submit a Press Release
  • Market Wire
  • Make a Contribution
  • About
    • Template for press/media release
    • How to structure your press release for maximum impact
    • Crafting effective headlines and leads to capture journalists’ attention
    • Understanding the dos and don’ts of writing press releases
    • Tips for writing clear, concise, and informative press releases
    • The importance of understanding your audience before writing a press release
    • Best practices for incorporating quotes and statistics in your press release
    • Writing effective boilerplates and about us sections for press releases
    • Identifying key media contacts and building relationships with journalists
    • Writing for different types of media, such as print, online, and social media
    • Measuring the success of your press release and tracking media coverage
  • Contact
    • GDPR

Decathlon Ties Up with Iconic Hockey Brand Dita

December 5, 2019 By admin Leave a Comment

A new hockey team is born. French sports manufacturer and retailer Decathlon has reached agreement on the acquisition of the hockey brand Dita from All Weather Sports. The iconic hockey brand, which was brought to the Netherlands in the 1980s by the famous hockey family Kruize, will receive an extra boost for further innovation and global growth. As the largest sports retailer in the world, Decathlon can further substantiate its position in hockey by adding Dita to its in-house developed korok while continuing its partnerships with other key international hockey brands. The distribution of Dita to specialist hockey retailers will remain in the hands of All Weather Sports, which focuses on the development and distribution of sports brands.

Founded in 1896 during the inception of the game of hockey, Dita is one of the oldest hockey brands in the world. In recent years, Dita has been one of the most important brands for Decathlon, with special editions for sticks and shoes being part of the jointly developed range. Now both companies have further joined forces by transferring Dita’s trademark, product knowledge and sourcing partners while teaming up their respective distribution capacities.

Complementary propositions
Decathlon’s Pierre Vernet is proud to add one of the most renowned hockey brands to the Decathlon proposition: “Dita has been focusing for years on skilled engaged players and has delivered many innovations in field hockey. We will for sure cherish this legacy while welcoming Dita’s product conception staff in our team, giving them access to the unique Decathlon research and development capacities and offering specialty hockey retailers the possibility to continue their win-win partnership with Dita. Synergies will otherwise give a further boost to our korok signed hockey products and their unique player centric, global experience and right price proposition.”

More power
Arnaud van der Vecht of All Weather Sports: “Dita is a truly Dutch brand ‘by and for hockey players’. Hockey is of course already a major sport in our home market with a top three position in team sports. The sport is also growing rapidly internationally. With a global partner like Decathlon, we can now guarantee that hockey players on all continents can take maximum advantage of the innovative products from Dita. The sponsorship of Dita internationals will remain a responsibility of All Weather Sports, since we have been doing this for decades and understand exactly what modern top hockey players demand.”

Source: Decathlon
http://www.decathlon.com

Filed Under: Press Release Tagged With: Decathlon, Dita, Hockey

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • Explore the Future of Silicone Technology with Trelleborg at Silicone Expo
  • U.S. Conference of Mayors Continues to Stand with Ukraine
  • Junevity’s Pioneering RESET Platform Garners $10 Million Seed Investment to Transform Age-Related Disease Treatment
  • Festive Splendor: Christmas Market Magic in Vienna
  • The Art of the Photo Press Release
  • The Future of Press Release Distribution
  • Local vs. Global Press Release Distribution
  • Crafting the Perfect Distribution Schedule
  • Common Mistakes in Press Release Distribution
  • Press Releases: A Cost-Effective Marketing Tool

Media Partners

  • Press Club US
  • ZGM.org: Zeitgeist Generative Media
  • MSL.net: Media Sharing Lab
  • Policymaker.net
U.S. Response Inadequate as Houthi Attacks on Ships in the Red Sea Disrupt Global Maritime Shipping
Choosing the Lesser of Two Evils: Biden vs. Trump and the Hope in Nikki Haley
Labour's Silence on Putin's New Axis of Evil: A Catastrophe for the UK
U.S. Postal Service is Ready to Deliver the Nation's Election Mail
Recalibrating Trade: A Stand for Economic Sovereignty
Stop living in Amos Hochstein’s appeasement-based fantasy land
TaiwanPlus Celebrates Three Years as a Leading International Media Organization, Nearing 200 Million Global Views
Contact
UN Panel: Wall Street Journal Reporter Arbitrarily Detained By Russia
A Progressive Shift in Pentagon Media Relations
The Influence of Social Media Algorithms on User Behavior and Society
S3H.com Announces Groundbreaking Web Dev Service Launch
AI-Generated Art and Aesthetics: The Fusion of Creativity and Algorithms
Evolution of Clean: Conceptualizing the AI-Powered Vacuum Cleaner
Shaping Tomorrow's World: Media's Role in Climate Change Narratives
China Pushes for Domestic Chips in Telecom Infrastructure
The Neon Descent: China's Journey into a New-Age Communist Dystopia
Media Partners
Cloudinary Brings Power of Generative AI to MediaFlows, its Next-Gen Low-Code Platform for Visual Media
Unpacking Tribalism: The Dominance of Identity Politics in the Middle East
Video Game Voice Actors Authorize Strike, Ahead of Contract Negotiations
The Heated Debate Over Immigration Policies in the U.S.
Synths, Nostalgia, and the Future That Never Was: Exploring Retrofuturism in Music
Genus AI Secures $6 Million in Seed Round Extension, Totaling $11 Million in Funding to Revolutionize E-commerce with Generative AI
Hot topics in media today
Contact
I2U2: An Innovative Partnership for the 21st Century
Underground Comic Book Scenes: Spotlighting Lesser-Known Creators and Their Alternative Contributions
mSL Scripts: Still in Use Today
Savers Grapple with Inflation and Asset Declines
AML/KYC Compliance AI-Focused Firm Axle Automation Raises $2.5M Led by Diagram Ventures
Improving Treatment Access for Havana Syndrome: GAO Report Highlights Communication and Monitoring Gaps in DOD Response
Venezuela's Democratic Opposition: Prospects and Challenges
Reducing Risks in Hypersonic Weapons Development: GAO Urges DOD to Adopt Leading Practices
The Druze community in Syria protests Hezbollah after the Majdal Shams massacre
Venezuela Election Fraud
Meetup Policymaker 2024: Innovating Governance
Sponsored Post
Research from Fiber Broadband Association and RVA Reveals Gigabit Fiber Can Add $326B to U.S. GDP
The is no moral equivalence between terrorists trying to murder civilians and a retaliatory and rescue military action

Media Partners

  • Media Presser
  • 3V.org: PR/Media Agency
  • Publishing House
  • Media Instances
Empowering Governance: Harnessing Generative AI in the Public Sector - New Report by MarketAnalysis.com Unveils Transformative Insights
Silent Night (2023) Official Trailer
Travel Market: Navigating the Challenges of a Sluggish Economy and High Ticket Prices
ZeroAvia announces completion of $116m Series C funding round
The Reply AI Film Festival 2024 is Underway.
MarketAnalysis.com Unveils Comprehensive Report: AI Reality vs. Myth: Predictions for 2024
EV aerospace launch at ILA Berlin
Futuri Shares Groundbreaking AI in Media Study at National Association of Broadcasters (NAB) Show 2024; Reveals A New Era of Human-AI Collaboration in Content Creation
Humane Society Silicon Valley Sends Two Puppies to Compete in Puppy Bowl XX
Iran proposes amendments to a draft resolution on dark shipping at the upcoming meeting of the International Maritime Organization (IMO)
About
TravelMktg.com Releases Comprehensive Guide for Travel Safety at Paris 2024 Summer Olympics
Cybersecurity Digest
Case Study in Travel Marketing: Revitalizing a Family-Run Hotel in Bergerac, France
Hustle Your Story
bluShift Successfully Completed a Full Flight-Duration Engine Test Last Night at Brunswick Landing
Technology Events
Photo Contests as a Powerful Marketing Tool with Huge Storytelling Appeal
MIRIDIH Raises $15M in Series B
ASOM-Net reduces TCO with Smartoptics 400G disaggregated networking
About
U.S. Air Force, Navy & Army to celebrate UK & USA partnership with increased presence at Farnborough International Airshow 2024
The Timeless Charm of Old Libraries
The renowned billionaire investor and hedge fund manager Bill Ackman Publicly Endorses Trump
Google is set to acquire the Israeli cybersecurity startup Wiz for $23 billion
The Paris memorial for the 1972 Olympic massacre will be held in secret due to concerns about potential violence
PublishingHouse.org Extends Heartfelt Gratitude to Media Partners for Their Unwavering Support
Nikki Haley as VP Pick: Strategic Choice for a Diverse and Forward-Thinking Republican Ticket
Sponsored Post
Celebrating Liberty: The Vibrant Spirit of Bastille Day
Embracing Innovation: A Snapshot from New-Tech Events
The Enigmatic Rice Market of Edo
Media Tycoons: The Powers Behind the Scenes
Livestreaming business has become the latest target in China’s new wave of censorship
Wondershare Filmora V13.4.0 Unveils Innovative Text Tools
Whispers of Serendipity: Embracing Life’s Unpredictable Journey
Street Fashion
The History of the Ostrich-Feather Fan
Abstract art as an universal language
The Great Gambit

Copyright © 2022 PressMediaRelease.com

Sponsored by Exclusive Domains