Traditional marketing practices in many markets are no longer sustainable for building long-term consumer relationships, and therefore increasingly effective alternatives are required. In this context, it has become clear that brand marketing strategies are developing as part of an integrated market approach in which marketing activities are taken into consideration and aligned with economic, political, social, technological and cultural agendas. That is why governments and regulators are increasingly pressing on industry and third-party service providers with this concept of “sector-wide economic development”.
- Marketing is the first line of sight into the values and purpose behind a brand
- Marketing budgets are on rise
- Younger buyers want autonomy
- How has the shift to tech impacted the role of a marketing specialist?
- Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
- The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7 trillion over 2021
- Do American Business Owners Have to Report Their Businesses Registered in a Foreign Country?
- CommerceNext 2022 to Focus on the Future of Digital Commerce
- The most popular corporate digital initiatives
- Omnichannel is the name of the game
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