• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Press Media Release

press release distribution

  • Submit a Press Release
  • Market Wire
  • Make a Contribution
  • About
    • Template for press/media release
  • Contact

As it finalizes a strategic plan, Wentworth Institute of Technology is also rolling out a new brand identity: ‘The University of Now’

January 21, 2020 By admin Leave a Comment

With the new decade just underway, Wentworth Institute of Technology is set to roll out a fresh brand identity (above) and a strategic plan that will delineate a vision for the university’s future.

“Wentworth is one of the country’s leading institutions for return on investment in the STEM, design and management education disciplines,” said President Mark Thompson. “Our new brand emphasizes that we are a community that likes to roll up its sleeves and get things done.”

He said the brand reflects a new strategic vision in which students from all backgrounds thrive through high-value, personalized applied learning experiences, gaining competencies for work and life. Building on its reputation for graduating career-ready students through its mandatory two-year co-op program, Wentworth is also seeking to accelerate and deepen learning in conjunction with businesses and the local community.

The new brand focuses on who Wentworth is as a university; how the university appeals to prospective students, parents, faculty, staff, donors and partners; and how it distinguishes itself from its peer institutions. The strategic plan rests on four principles—inclusive excellence, high-value learning, a transformative student experience and next-generation partnerships.

The brand will appear across the Wentworth campus starting today, Jan. 21, said Michelle Davis, chief marketing officer for the university. The university will boost that launch with a campaign beginning in early February, featuring digital, podcast, radio, YouTube and public transit advertisements. Davis said the primary branding goals are to inform potential students and their families about key Wentworth features, including its hallmark cooperative education programs, let’s-get-to-work culture and learning-by-doing ethos.

With the help of two leading Boston creative agencies—Small Army and Stoltze—and stakeholders throughout the Wentworth community, the university developed a brand positioning statement of, “The sooner you take action, the sooner you improve your world.”

The group also developed a statement that illuminates Wentworth’s brand story:

“It’s what you do right now that defines our future—that’s the code we live by at Wentworth. It’s why we dive into our work, headfirst. When others see a setback, we see an opportunity. We have a relentless impatience with the world’s problems, never waiting to act and create anew. It’s a mindset that sets us apart and drives us forward. And when it comes to improving our world, The University of Now is where it all begins.”

The University of Now tagline will be paired with the school’s new logo (top, left). In addition, Wentworth’s official seal has been updated and will remain an important brand element for the university.

Davis said national research into the Gen Z mindset and specific testing of Wentworth’s brand messaging among this population indicate that Wentworth’s cooperative, practical learning model is highly desirable. More than 70 percent of Gen Z high school students are looking for one of the following: experiential learning opportunities, a high-demand degree by employers or the tools to make a concrete difference in the world, she said.

Source: Wentworth Institute of Technology

Filed Under: Press Release Tagged With: Wentworth Institute of Technology

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • The Role of Forests in Climate Change Mitigation
  • U.S. Department of State, Bezos Earth Fund, and Rockefeller Foundation Announce Next Steps on Energy Transition Accelerator
  • Social Media Digest
  • COVID-19 Claims 2,000 Lives Per Week; 3 Critical Things Everyone Should Know
  • Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023
  • PXEF.com adds new AI painting to art gallery: “Rich girl, poor girl in the swimming pool”
  • Market Research Media releases new market research report on the U.S. government market for low-code/no-code software
  • XRY, the MSAB extraction solution, comes with new features centered on ensuring the chain of custody of digital evidence
  • Ultisim Announces Advisory Board
  • Exclusive.org Announces Sale of Exclusive Domains

Media Partners

  • VPNW.com
  • OPINT
  • Digital Market
How do I pursue a career that aligns with my values?
What is targeted universalism?
What did the latest consumer survey find about streaming services?
Software developer is the king in today’s job market
Why Gen Z and millennials are turning to freelancing in greater numbers
The Chinese economy has been hit by the impact of the Covid-19 pandemic and a slowdown in the property market
For the next 5 years Macron will be scratching around for the votes he needs to get anything done
How employees rate their company’s culture
North Korea is working to create a nuclear warfighting capability
The United States has been a major supporter of Ukraine’s security
Infinity Ventures Crypto Announces Close of Its First Fund at $70 Million
Akamai Launches New Malware Protection for Uploaded Files
Valour Inc., a Subsidiary of DeFi Technologies, Valour announces new incoming CEO
MGM Resorts’ Las Vegas properties and Real Vision will host premiere blockchain event, The Takeover, December 9-11
Idexo Releases New NFTMe Mobile App That Makes It Easy For Anyone to Turn Selfies Into NFTs and List Them for Sale with a Few Clicks

Media Partners

  • Media Instances
  • PXEF.com
  • S3H.com
Fifty-three Stations of the Tokaido Road, Utagawa Hiroshige, Tikotin Museum of Japanese Art
In 2021 Big Tech spent more on political ads than Big Pharma
Sony Launching New Social Media Campaign, “U THE WORLDBUILDER”: “Discover Extraordinary World around You,” Collaborative Photography Project with Finn Wolfhard
Pinocchio syndrome
Yayoi Kusama: A Retrospective, Exhibition at the Tel Aviv Museum of Art, 15/11/21​-​14/05/22
How often do industrial fires happen?
Apple Regains World’s Most Valuable Brand Status
Beach Volleyball
We expect the airfare recovery to be modest in 2022
Lost in Venice
Europe’s neutral countries are facing a new world
Technology Events
How resilient organizations can survive and thrive through high uncertainty periods
What are key features of the American innovation system to maintain U.S. global economic leadership
Digital technologies and innovation are not the same things

Copyright © 2022 PressMediaRelease.com

Sponsored by Exclusive Domains

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT