• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Press Media Release

press release distribution

  • Submit a Press Release
  • Market Wire
  • Make a Contribution
  • Contact
    • About

British Centres for Business to Represent British Lamb in the Middle East

August 10, 2020 By Press Release Distribution Network Leave a Comment

The British Centres for Business (BCB) has been appointed as the official representative for British lamb in the Middle East, working on behalf of the UK’s Agriculture and Horticulture Development Board (AHDB). The appointment comes in response to rising demand for British lamb internationally and particularly in the Middle East. This appointment will help promote British lamb in the region through the BCB’s reach and relationship with buyers across the key markets.

Imports of British lamb into the Middle East saw a dramatic 319% increase between 2018 and 2019, as result of a sustained focus to build business in the region, with the value of trade estimated to have risen by GBP 2.5 million in that period. With the supply of lamb from international competitor markets declining in recent years and the corresponding demand for sustainable farming increasing, British lamb is optimally placed to become the region’s supplier of choice.

The UK meat industry is one of the most regulated industries in the world in terms of animal welfare and food safety standards and is respected globally for delivering the highest quality agricultural produce. British lamb is largely free-range, grass-fed and produced under sustainable schemes to reduce impact on the environment. Grass-based livestock systems produce meat with distinctive flavour and superior eating quality which is especially appreciated in the Middle East.

Dr Awal Fuseini, Halal Sector Manager for the Agriculture and Horticulture Development Board, commented: “The Middle East is an important market for British lamb exporters and this arrangement will help build a healthy relationship between UK processors and the major importers in the Middle East.”

Speaking about the appointment, BCB’s CEO Joe Hepworth said: “We’re delighted to be playing an important role supporting the UK’s farming sector in the Middle East. Lamb has long been a favourite staple of regional cuisine, and we know that consumers here value the high-quality & highly-nutritious options that British lamb provides.”

Her Majesty’s Trade Commissioner for the Middle East, Mr Simon Penney, welcomed this development and remarked: “The appointment of the BCB to lead marketing and business development efforts for British lamb in the Middle East is another positive step in bringing quality British produce to dining tables and restaurants across the region. The UK is at the forefront of food innovation and being able to share the Best of British is always the goal.”

About the British Centres for Business
The BCB is a business-to-business professional services company established with the mandate to provide operational support and market entry services to British companies in the Middle East. The BCB works alongside the British Government to deliver on-demand trade services, providing practical assistance, guidance and orientation for UK exporters. The BCB is part of trade & foreign investment advisory firm OCO Global (www.ocoglobal.com)

Related

Filed Under: Press Release

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • Biden Administration Announces $32 Million to Advance Climate-Smart Mass Timber Construction, Expand Wood Markets
  • 5G Research Testbed at RELLIS Opens for Business of Innovation
  • Apple Expands Today at Apple Creative Studios, Providing New Opportunities to Young Creatives
  • Media Advisory: Demonstrations of New 5G Research Testbed Thursday at RELLIS
  • What happens to the Internet traffic in countries where many observe Ramadan?
  • Urologists Examine Role of Pollutants, Medications and Testosterone on Men’s Health
  • ADL Says Buffalo Shooter Latest in A Long Line of White Supremacist Terrorists Who Embraced Racist, Antisemitic “Great Replacement Theory”
  • Statement by U.S. Conference of Mayors on Mass Shooting in Buffalo
  • United Steelworkers Honour Westray Disaster 30 Years Later, Push for Enforcement of Law
  • Port Houston Volume Surge Continues

Media Partners

  • Opinion
  • Exclusive
  • Briefly
  • OPINT
  • VPNW
  • S3H
  • Domain Aftermarkets

Media Partners

  • Technology Conferences
  • Event Sharing Network
  • Cybersecurity Events
  • Event Calendar
  • Calendarial
  • Domain Market Research

Copyright © 2019 PressMediaRelease.com

Technologies, Market Analysis & Market Research Reports

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT