• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Press Media Release

press release distribution

  • Submit a Press Release
  • Market Wire
  • Make a Contribution
  • About
    • Template for press/media release
    • How to structure your press release for maximum impact
    • Crafting effective headlines and leads to capture journalists’ attention
    • Understanding the dos and don’ts of writing press releases
    • Tips for writing clear, concise, and informative press releases
    • The importance of understanding your audience before writing a press release
    • Best practices for incorporating quotes and statistics in your press release
    • Writing effective boilerplates and about us sections for press releases
    • Identifying key media contacts and building relationships with journalists
    • Writing for different types of media, such as print, online, and social media
    • Measuring the success of your press release and tracking media coverage
  • Contact

Men Spend More on Purchases Made Through Social Media, GRIN Survey Reveals

June 17, 2021 By admin Leave a Comment

Leading influencer marketing platform finds current online attitudes and buying habits differ heavily between male and female groups

Sacramento, CA – Today, GRIN – the only influencer marketing platform built for ecommerce – released the results of its most recent survey, revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific consumer preferences on social media platforms like TikTok, Facebook, Instagram and more, ultimately highlighting interesting disparities in the way the two groups interact and engage with the influencers they follow. As many organizations’ digital footprints continue to expand, this gender divide on social media will impact the way DTC brands communicate with their audiences – giving brands a look into what type of content, post, or influencer makes the most noticeable impression on one group compared to another.

Women Are More Hesitant to Purchase High-Ticket Items
The data also shows that men are willing to spend much more when making purchases sight-unseen through social media if the influencer was one they trusted, signifying men place a higher reliance on authenticity while online than women.

Half of females said they wouldn’t spend more than $50 on a product sight-unseen that was promoted by an influencer they trusted.
Conversely, nearly 70 percent of males indicated they would spend over $50 on a product given the same parameters.
Females are also less likely to purchase a product or service via social media just because their favorite influencer is promoting it. While 80 percent of males indicated they were likely to do so, only 70 percent of females said the same.
Nearly 25 percent of men said they are bothered by influencers who do not specify that they are being paid for the product or service they are promoting and would go as far to unfollow that influencer because of it; only 18 percent of females expressed the same.
“The creator economy has grown exponentially over the past year and we’re seeing its development and popularity impact certain groups in different ways,” says Brandon Brown, CEO and Co-Founder of GRIN. “No matter the audience or subset, it’s clear that social media, and specifically influencer marketing, will play a major role in DTC brands’ ability to not only market, but also increase reach, loyalty, and secure repeat buys effectively.”

Men Are Generally More Trusting Online
The survey additionally highlights men are typically more trusting on social media than women. However, women prefer to follow ‘real’ influencers, as opposed to celebrities – revealing somewhat of a dichotomy. Women would rather follow influencers that appear ‘real,’ yet simultaneously don’t possess the same level of trust as men that prefer following celebrities leading more unattainable lifestyles.

More than a quarter of men indicated they are completely trusting and would buy anything an influencer recommended, compared to only 10% of women.
Women prefer to follow “real people” influencers – with more than half of female respondents stating this was their preference. On the other hand, less than 40% of males felt similarly.
Men are more likely to just follow celebrities (15%) than women (seven percent).
Men are also far more trusting of celebrity influencers. In fact, 50% of men said they would purchase anything a celebrity influencer recommended without reading reviews, whereas only 32% of females said the same.
“While user behavior and attitudes may differ based upon any number of qualifiers such as gender, background, or job role, the function an influencer plays in elevating a brand’s visibility is universal,” Brown continued. “There’s no question the brand and influencer relationship is central to heightening credibility and authenticity across social media platforms. This type of synergy will remain critical to successfully reaching the current and next generation of digital consumers.”

The national survey was conducted online by Pollfish on behalf of GRIN on April 21, 2021. It includes responses from 1,000 social media users ages 16 and up in the United States. For more information, please visit www.grin.co.

About GRIN
GRIN is the only influencer marketing software built for ecommerce. GRIN’s end-to-end solution helps brands find and engage with high-quality influencers, streamline email outreach, develop authentic relationships within a private CRM, seed products, create discount codes and affiliate links, track content and rights, and create in-depth reports to analyze the success of influencer marketing programs.

Filed Under: Press Release

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • Webinar: Agile Software Development Metrics and Measurement
  • VPN Workshop Program Offers Comprehensive Training on VPN Technology
  • New Technology Job Board Launches to Connect Job Seekers with Top Employers
  • Media Release: Israelis Protest Proposed Judicial Reforms Amid Knesset Debate
  • S3H.com to Showcase Cutting-Edge Technology at MWC Barcelona 2023
  • MarketAnalysis.com Rates Fastly Shares as “Sell”
  • MarketAnalysis.com Rates Cloudflare Shares as “Strong Buy”
  • Technologies.org supports the Data Science and Literacy Act of 2023
  • AppCoding.com Won Order to Develop of Travel Apps Suite After Participating in Travel Tradeshow IMTM 2023
  • IsraelNews.org to Attend and Cover IMTM 2023, The Premier International Tourism Fair in Israel

Media Partners

  • VPNW.com
  • OPINT
  • Digital Market
Will the RESTRICT Act Impact VPN Usage?
Comparing different VPN protocols
Creating a VPN for IoT devices
Building a VPN using cloud services
Analyzing VPN security vulnerabilities
Agile Requirements Gathering and User Story Mapping
OPINT: Exploring the Intersection of Operational Intelligence and Gaming in the Defense Industry
Russia says will cut crude production by 5% next month
President Xi Jinping’s long-term economic ambitions are out of reach
The South China Sea (SCS) and East China Sea (ECS) are becoming a major area of competition between the US and China
Developing a Business Concept for Posters.org: Personalized Artwork with AI-Generated Designs
Sortium, a Generative AI & Web3 entertainment technology provider, has been accepted into the UC Berkeley Blockchain Xcelerator program
Calendarial.com Presents: 7 Smart Ways to Monetize Your Event Promoting Website
How to build a successful Instagram channel
7 Proven Strategies for Selling Your Domain Name Quickly and Effectively

Media Partners

  • Media Instances
  • PXEF.com
  • Marketing Development
Scaling Agile for Distributed Teams
Media instances in gaming
Media Tycoons: The Powers Behind the Scenes
The Art of Blacksmithing: A Lost Craft
The History of the Ostrich-Feather Fan
The Woman in Yellow
Mexican Maya art style abstract painting
The Aesthetical Wonder of Almond Tree Flowering
Poster Ideas
Appy Pie Design Launches AI Text to Image Generator for Easy Visual Content Creation
Unleashing the Potential of Ghost Commerce: A Guide to Making Money in the Digital World
Unlocking the Power of Side Hustles: How to Earn Extra Income and Pursue Your Passion
Conversational commerce: changing the way businesses approach marketing
The Importance of Personalization in Digital Marketing
How to Write Inclusive Documentation

Copyright © 2022 PressMediaRelease.com

Sponsored by Exclusive Domains

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT