• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Press Media Release

press release distribution

  • Submit a Press Release
  • Market Wire
  • Make a Contribution
  • About
    • Template for press/media release
  • Contact

Men Spend More on Purchases Made Through Social Media, GRIN Survey Reveals

June 17, 2021 By admin Leave a Comment

Leading influencer marketing platform finds current online attitudes and buying habits differ heavily between male and female groups

Sacramento, CA – Today, GRIN – the only influencer marketing platform built for ecommerce – released the results of its most recent survey, revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific consumer preferences on social media platforms like TikTok, Facebook, Instagram and more, ultimately highlighting interesting disparities in the way the two groups interact and engage with the influencers they follow. As many organizations’ digital footprints continue to expand, this gender divide on social media will impact the way DTC brands communicate with their audiences – giving brands a look into what type of content, post, or influencer makes the most noticeable impression on one group compared to another.

Women Are More Hesitant to Purchase High-Ticket Items
The data also shows that men are willing to spend much more when making purchases sight-unseen through social media if the influencer was one they trusted, signifying men place a higher reliance on authenticity while online than women.

Half of females said they wouldn’t spend more than $50 on a product sight-unseen that was promoted by an influencer they trusted.
Conversely, nearly 70 percent of males indicated they would spend over $50 on a product given the same parameters.
Females are also less likely to purchase a product or service via social media just because their favorite influencer is promoting it. While 80 percent of males indicated they were likely to do so, only 70 percent of females said the same.
Nearly 25 percent of men said they are bothered by influencers who do not specify that they are being paid for the product or service they are promoting and would go as far to unfollow that influencer because of it; only 18 percent of females expressed the same.
“The creator economy has grown exponentially over the past year and we’re seeing its development and popularity impact certain groups in different ways,” says Brandon Brown, CEO and Co-Founder of GRIN. “No matter the audience or subset, it’s clear that social media, and specifically influencer marketing, will play a major role in DTC brands’ ability to not only market, but also increase reach, loyalty, and secure repeat buys effectively.”

Men Are Generally More Trusting Online
The survey additionally highlights men are typically more trusting on social media than women. However, women prefer to follow ‘real’ influencers, as opposed to celebrities – revealing somewhat of a dichotomy. Women would rather follow influencers that appear ‘real,’ yet simultaneously don’t possess the same level of trust as men that prefer following celebrities leading more unattainable lifestyles.

More than a quarter of men indicated they are completely trusting and would buy anything an influencer recommended, compared to only 10% of women.
Women prefer to follow “real people” influencers – with more than half of female respondents stating this was their preference. On the other hand, less than 40% of males felt similarly.
Men are more likely to just follow celebrities (15%) than women (seven percent).
Men are also far more trusting of celebrity influencers. In fact, 50% of men said they would purchase anything a celebrity influencer recommended without reading reviews, whereas only 32% of females said the same.
“While user behavior and attitudes may differ based upon any number of qualifiers such as gender, background, or job role, the function an influencer plays in elevating a brand’s visibility is universal,” Brown continued. “There’s no question the brand and influencer relationship is central to heightening credibility and authenticity across social media platforms. This type of synergy will remain critical to successfully reaching the current and next generation of digital consumers.”

The national survey was conducted online by Pollfish on behalf of GRIN on April 21, 2021. It includes responses from 1,000 social media users ages 16 and up in the United States. For more information, please visit www.grin.co.

About GRIN
GRIN is the only influencer marketing software built for ecommerce. GRIN’s end-to-end solution helps brands find and engage with high-quality influencers, streamline email outreach, develop authentic relationships within a private CRM, seed products, create discount codes and affiliate links, track content and rights, and create in-depth reports to analyze the success of influencer marketing programs.

Filed Under: Press Release

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • The Role of Forests in Climate Change Mitigation
  • U.S. Department of State, Bezos Earth Fund, and Rockefeller Foundation Announce Next Steps on Energy Transition Accelerator
  • Social Media Digest
  • COVID-19 Claims 2,000 Lives Per Week; 3 Critical Things Everyone Should Know
  • Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023
  • PXEF.com adds new AI painting to art gallery: “Rich girl, poor girl in the swimming pool”
  • Market Research Media releases new market research report on the U.S. government market for low-code/no-code software
  • XRY, the MSAB extraction solution, comes with new features centered on ensuring the chain of custody of digital evidence
  • Ultisim Announces Advisory Board
  • Exclusive.org Announces Sale of Exclusive Domains

Media Partners

  • VPNW.com
  • OPINT
  • Digital Market
The luxury market faces a tough question: “How do you balance magic and responsibility?”
Feeling stuck at work and in life?
How to cope with financial stress?
Beach volleyball is a great way to meet new people
The Importance of Mental Health in the Workplace
CMR Surgical raises $600 million in Series D financing
Amazon Becomes Largest Corporate Buyer of Renewable Energy in the U.S.
How employees rate their company’s culture
Adtech platform Smart acquires the integrated video advertising marketplace Dynadmic
How to enhance the performance of your business
Domains of the day: CodingFree.io
PayPal Launches the Ability to Buy, Hold and Sell Cryptocurrency in the UK
True Cost of Fraud Soars as Cybercriminals Diversify
Arianee, which provides NFTs tied to the provenance and ownership of luxury goods, raises a €20M
TikTok adds new screen time controls to remind users to take breaks

Media Partners

  • Media Instances
  • PXEF.com
  • S3H.com
Opportunists lack staying power
Being a teenager is not all fun and games
Portrait of Lady Cassatt, also called “Autumn”, painted by her sister Mary Cassatt in 1880
Guess the Bigger Picture
The Lewis Chessmen, British Museum
Literary tourism has become a mass pursuit
Luxury Shopping
How to defend yourself from centaur
How to walk a dog
How to create authentic movie theater experience at home
Join Our Team at S3H.com Consulting - A One-Stop Shop for Technology Solutions
What are key features of the American innovation system to maintain U.S. global economic leadership
Cybertech 2023
AI Hardware Trends 2023
How is the economic downturn hurting the creator economy?

Copyright © 2022 PressMediaRelease.com

Sponsored by Exclusive Domains

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT