• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Press Media Release

press release distribution

  • Submit a Press Release
  • Market Wire
  • Make a Contribution
  • Contact
    • About

Oasis Intelligence Launches, Arming Cannabis & Hemp Marketers With Unprecedented Consumer Data & Insights

January 8, 2020 By Press Release Distribution Network Leave a Comment

2020 Brings Huge Growth Potential for Cannabis and Hemp Brands, Oasis Provides the Key to Understanding Consumers and Where the Market is Headed Next

Los Angeles, CA – January 8, 2020 – Oasis Intelligence officially launched today, offering brand marketers in the cannabis and hemp industry, as well as related sectors, a much needed tool: unprecedented access to consumer insights at scale.

The industry is poised for more growth in 2020, with Illinois notably being the tenth state to allow for adult-use recreational cannabis and racking up $10.8 million in sales over the first five days. Simple access to cannabis is the initial driver of sales. But brands are largely flying blind when it comes to understanding where the market is going next and what consumers really want, how they want it, and why.

Co-founded by Laura Albers and Ben Woo, two veterans of the advertising, strategy consulting, and cannabis industries, Oasis Intelligence’s Oasis Cannabis and Hemp Tracking Study™ consists of over 20,000 current users and prospective users across all demographics, recruited from across every state in the US and Washington DC.

“Building a successful cannabis and hemp brand in 2020 and beyond requires creating products and education that truly put the consumer’s wants and needs first,“ said Laura Albers.

“That’s why Ben and I are launching Oasis Intelligence,” she continued. “Oasis Intelligence represents the voice of the consumer, a critical piece of the puzzle that’s been missing until now. Understanding and having empathy for the real people purchasing products means businesses can better align their product portfolio and marketing with consumer demand.”

Laura Albers’ experience is rooted in her time with McCann New York, TBWA\Chiat Day, RedSky Strategy and the experiential Cannaboss Circle and as co-founder of Cannabis research and manufacturing symposium Microscopes & Machines. Ben Woo hails from Monitor Deloitte, TBWA\Chiat Day, and RedSky Strategy, having worked on many health & wellness, beauty, CPG, and cannabis brands to date.

For those looking to reduce risk, optimize ROI and drive growth, Oasis Intelligence has a range of solutions, from custom reports and research to white papers and subscriptions to the interactive online dashboard coming later in 2020. These are valuable resources for multi-state operators, brand executives, investors, analysts, and agencies; as well as companies in adjacent industries such as sports and entertainment, health and wellness, beauty, CPG, and retail.

About Oasis Intelligence
Headquartered in Los Angeles, CA., Oasis Intelligence is a global cannabis and hemp consumer data and insights company that places an emphasis on the voice of the consumer in an industry too narrowly focused on point-of-sale numbers. Our groundbreaking Oasis Cannabis and Hemp Tracking Study™ is the largest state-by-state proprietary survey of consumer attitudes across North America. This unique, human-centric approach is backed by our peerless expertise in quantitative and qualitative consumer market research, brand strategy, and growth strategy. We paint a complete picture of the cannabis and hemp users of today – and the ones of tomorrow. To learn more please visit https://oasisintelligence.com/

Related

Filed Under: Press Release Tagged With: cannabis and hemp industry

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • insightsoftware’s Embedded Analytics Solutions Named A Leader in 2022 Business Intelligence Market Study by Dresner Advisory Services
  • ESG Book Closes $35 million Series B to Build the World’s Leading ESG Data Platform
  • OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
  • PUBLIC SERVICES INTERNATIONAL LAUNCHES INTERACTIVE DOCUMENTARY EXPERIENCE ON GLOBAL HEALTH WORKERS
  • Media Intelligence Digest
  • Coding Digest
  • Microsoft Names Cloudflare the Winner of its Security Software Innovator Of The Year Award
  • Globalstar Announces Successful Launch of Spare Satellite
  • Tipper Gore donates $1 Million to Razom for Ukraine
  • Mkt Dev 2022

Media Partners

  • Opinion
  • Exclusive
  • Briefly
  • OPINT
  • VPNW
  • S3H
  • Domain Aftermarkets
  • App Coding
  • API Coding
  • Blockchaining

Media Partners

  • Technology Conferences
  • Event Sharing Network
  • Cybersecurity Events
  • Event Calendar
  • Calendarial
  • Domain Market Research
  • Pixel Effect

Copyright © 2019 PressMediaRelease.com

Technologies, Market Analysis & Market Research Reports

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT